Top 5 things Job-Seekers need to do now!

Some of you know that I was a recruiter long before I picked up a camera (since 2004!)!  I have come up with a list of 5 must have items in your Job-seeker Personal Brand toolkit!

1. Be a part of the conversation!

If you are on LinkedIn, make sure that you are actively participating in the field that you are interested in!  Look for a post relevant to your field, like and comment on it (add value to the conversation).  Employers and recruiters pay attention to these posts and seeing intelligent comments go a long way to your brand!

2. Move on from your young years.

Ooooo boy, this one will be a point of contention for some!

If you have a public Facebook/Instagram/Twitter profile, ensure that the content best represents who you are now, not who you were 5 years ago.  If you look like a drunk frat boy throughout social media, then potential employers will see you as that drunk frat boy!

3. Volunteer, volunteer, volunteer!

Looking for a job can be very tough! Volunteer work counts a experience, so while you are looking for your next role offer your time to a not-for-profit. You will gain valuable experience, be active in your community and helped out a great cause!  Post about it on social media and update your resume to show the experiences.

4. Network.

Connect with recruiters, business owners and hiring managers in the companies that you are looking to work in.  When they accept your invite send them a nice heartfelt message stating your interest in their specific company and exactly why!

5. Look the part!

Your face needs to look it's best! Update your profile picture to be professional. A professional photographer will be able to make you look and feel comfortable and confident in front of the camera.  That will go a long way when you are working your social media!  A professional headshot is an essential piece of the personal brand!


Do you want to see my top 5 DON'T DOs?!  Please share and like this post if you do!



Selfie helpie!

Tis the season for Holiday Selfies!  Here are a few tips from a pro for getting the best out of your front facing camera!

Look at the camera!

Avoid looking at the screen when taking your selfie!  Smartphone lenses can be tough to see, but typically they are located at the top, close to where you put your ear when using the phone.


Go to the light.  

Want light like the pros use?  Stand facing a big window that doesn't have sun directly shooting through it.  This will make the light very "soft" with minimal hard shadows (trust me on that one)!


Higher isn't better.

Aim the camera slightly higher than your nose, don't aim for the sky!  When you raise the camera too high you increase the risk of distorting your face, which isn't flattering (unless you are an anime character)!


Think happy thoughts!

Don't force a smile, everyone can tell!  Instead keep a "pocket memory", something that will make you smile every time!  I use mental images of my dog as a puppy.  Corny but it works every time!


Hopefully these tips will help you refine your selfie game!  If you still struggle then give me a call!  


Happy Holidays!

“My picture from (insert person)’s wedding is good enough for LinkedIn...!

No it isn’t!!  


Let me explain.   

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Back in 2006 LinkedIn’s popularity changed how companies find talent. Since then personal branding has become more and more Important.  Potential employers want to know who you are before they hire you, so they turn to LinkedIn, Facebook, Instagram, Snapchat, Twitter and any other social media platform before making those decisions! 


Your Headshot is just one area to consider, but it is very important!  Here are some tips for having a headshot that will make you stand out!


Don't be yourself!

 Not exactly definitely want to show who you are, but in the context of work.  What I mean is that you want to show you who you will be at work, not at the bar! 


Just the face...just the face.

LinkedIn pictures end up being very tiny on a big screen, so keep your face front and center!


Use a Professional Photographer  

 If you are a jobseeker, invest in you personal brand, hire a professional photographer to take your best shot.  Only a professional knows how to pull out the best you!  Posing, lighting, joke cracking are all skills we work for years to get right!  


I hope you found some of this information relevant and useful!  I would love to hear your thoughts on these topics, so if you want to keep the conversation going please contact me!